Social media has brought a plethora of opportunities for business to connect with their target customers, without investing much. But are you using this opportunity to its fullest? You have to make sure that you are getting maximum returns for the efforts you are putting in posting on social media. Because when you are posting on social media for the business it cannot go like the normal posting we do as individuals, it has to have some purpose behind it and proper planning to achieve that purpose.

So, let’s discuss the things to remember while posting on social media:

  • Don’t Forget Purpose

These must be a purpose behind having a social media handle for business and behind every post that goes on it. Different posts can fulfill different purposes, for example, you can plan a weekly content bucket that included posts for engagement, brand awareness, news from your niche etc. This will ensure a goal-driven social media that will be worth your efforts.

  • Post Something That Adds Value

Social media is a value-driven platform, where users will only follow you if you add some value to their lives. It means that you should post quality content on your page that your target customers will be interested to see. Your audience should be looking out to when you post and engage with it. This will help you to grow organically and will be the best brand building you can hope for in this digital age.

  • Visual Marketing

Your creative will be the first thing that the audience will see. It should attract them in the first look because if it doesn’t then your target customer will just scroll down and your post will be lost in the millions of creatives that are posted daily. An attractive creative doesn’t mean that it has to be full of colours, it can be minimalistic design also. But what’s important is that the audience stops to see it, read its caption and engage with it.

  •  Dialogue, Not a Monologue

Today, social media strategy is not limited to good creative, caption and hashtags, it’s a lot more than that. You have to build a relationship with your followers by having a two-way conversation. People want an authentic connection with a brand which you can build by replying to their comments and queries. You have to stay consistent in your ORM activities across all the platforms.

  • Post Frequently

Consistency is the key to get your brand in front of your target audience. Posting every now and then will not get you the results you are expecting and nor the engagement. You have to post multiple times a week and sometimes a day, this will give an incentive to your target audience to follow you. People want to see something interesting, every time they come online and if you succeed in providing them that then your online branding is a guaranteed success.

  •  Stay Away from Controversy

As a business, it can be pretty dangerous getting into the controversy, as this can divide your present audience into two pieces. One that supports you and one against, which is not good for the business in general. Internet is always full of politics, religion and similar controversial topics, and some of them will compel you to comment upon but you have to stay away from them. As they can bring a PR nightmare for you.

  • Remember Your Audience

If you ever find yourself confused about whether to post something or not, just remember your audience and ask yourself whether they will find it interesting and useful. This can save you from the trap of posting what you like instead of your audience. And if you post something that doesn’t interest your audience then your page will attract the wrong audience which will be a waste of efforts for your brand.

  • Platform for Creativity

Social media is a platform to showcase your creativity. Unlike your business website, your social media page has a lot of space for creativity, do not make is boring and monotonous by only promoting your brand. Upload something fun and interesting for time to time for your audience and if possible, showcase this creativity in every post, even promote your brand in a creative manner.

Apart from all these things, it’s important to always keep your mind open while posting on social media and look for new opportunities to exploit as these social media platforms are ever-changing. Now it’s time for you to go and do online brand building for your business. But sometimes these things can be a little difficult to manage with your core business and can affect your performance in business. If that so is the case, then leave your social media management to Urmad Solutions and grow your business.

Call: 8130552585







Keyword Research is the most important part of SEO and it is the foremost thing which we have to do to make any content strategy. So, in this blog, we are going to tell you about keyword researching and some steps and tools on how to do it to improve your SEO strategy.

The keywords that we found after doing keyword research ensures that our content is easily searchable and relevant on Google SERP. So, it is a very time taking process because we have to see so many things like competition, search volume, and many more metrics to finalize keywords after doing keyword research.

How to do keyword Research with complete guide

What is Keyword Research? Why it is important?

Keyword Research is a process of analyzing and finding a list of valuable keywords for your content (niche) so that you can rank on Google SERP for those keywords on that niche. It acts as a guide for your marketing strategy.

A keyword can consist of a single word or more than one word. For example, “keyword tool” is a keyword, as is “best keyword research tool”.

Finding high volume keywords is not enough. You need to ensure that the keywords you are using in your content match your brand, product or service to the keywords that your customers are searching and this is what keyword research is. For example, if you are a digital marketing company then your focused keyword may contain the word “digital marketing”. You have to use keywords according to your audience that what they are searching for, then only it will optimize your webpage.

When you are finding keywords for your niche you have to make sure that its competition must be low to medium, search volume must be high and you also have to check the trends related to the keyword.

How to do Keyword Research

There are many ways to do keyword research by both manually or by using a keyword research tool. But whichever method you are taking to do it you have to follow some important steps from defining your goals to executing your keyword plan, so follow these steps for a proper keyword research:

  • Explore and Study your Niche topics

To have quality traffic you must have to study your niche and to understand your target audience because it can give you great ideas and help you to optimize your marketing strategy. To understand this, you have to find what keywords the customers are searching for related to your products, services, and industry.

Here are a few ideas on how to study your niche:

  1. You have to talk to your existing customers about the search terms that they are using to find your brand or products.
  2. You have to think yourself from the perspective of your customer.

You also have to think about that if you want to share your brand offering to a friend then in what way you will tell him/her.

  • You have to see what people are posting on social media related to your niche community or forum. You also have to see suggestions on Google SERP after typing your keywords that can also help you understand your keywords related to your niche.
  • Identify and define your goals

To define your goals, you first have to understand what your brand is, what promises you make on your website, what is your website conveying to the customers. You must be clear that what your brand needs, must be sales, leads or traffic or whatsoever because the keywords that you will use must define your goal.

You also have to know the intent or reason behind why people are searching for a specific term. You have to think like a customer and find out why they are searching for that specific topic? Are they looking to buy something or they need a service to solve a specific problem? And once you know the search intent of the customers your keyword research will be proper.

  • Focused Keywords

Focused keywords are the keywords that you will rank for in the Google SERP. So, you have to create a list of focused keywords, these keywords are those keywords that are related to your niche and the keywords that your target audience might be searching on Google.

Focused keywords are a very important aspect of keyword research and SEO as they define your niche and identify your competitors.

To find a focused keyword you have to describe your topic simply and generic and find how other people search it on google.

If you are writing a blog or an article then you have to take one focused keyword and then write according to it so that your blog rank easily.

  • Long-tail keywords

Focused keywords are usually shorter terms that are related to your brand. Long-tail keywords, on the other hand, as the word says long are descriptive and are often related to your sub-topics. Long-tail keywords match your target audience search terms and are far easier to target than focused keywords.

For example, if your website published content about best stylish shoes, using long-tail keywords like “buy best stylish shoes under 3000” will attract a more relevant audience compared to the focused keyword “Nike shoes”. Long-tail keywords usually get fewer clicks but it has a high conversion rate.

  • Competitors

If you want to rank higher in Google SERP then keyword researching and as well as you have to identify your competitors and the keywords, they are using so that you update yourself what you are doing right and what you are doing wrong.

  • Platforms (Tools) for Keyword Research

Here are some free and paid tools that you can use for keyword researching:

  1. Ubersuggest
Ubersuggest tool

Ubersuggest by Neil Patel is a free SEO tool that generates new keyword ideas. Ubersuggest also finds long-tail keywords and also you will get each and every data of keyword including monthly search volume, average, CPC, PPC competition, and SEO competition. It also checks domain score and backlink score.

Its free version is limited but if you have to see all the things about your competitor and keyword related ideas then you can buy the paid version of the tool at $10 per month.

  • Google Keyword Planner
Google Keyword research

Google keyword planner is a free tool in Google AdWords that can find new keywords related to your topic. It also uses various filters like location, google search partners, language, etc. It gives various keyword suggestions and also gives metrics about keywords like search volume, competition, CPC, bid, and it also has an option to save those keywords to CSV file.

  • Ahref Tool
Ahref keyword research

Ahref tool is a paid tool that has good features. It has an organic search report tool that checks on what organic keywords your competitors are ranking, it also uses the content gap feature tell you about what keywords they are rank for and you don’t. The keyword explorer tool helps you find the over 3 billion keywords and it also shows you great insights about searchers behavior and trends. It also has a rank tracker tool that tracks your desktop and mobile keyword rankings from any location.

  • Moz SEO Tool

Moz is a free SEO and keyword research tool which gives you full insights about keywords and various ideas with 500 million keyword suggestions, 180 million fresh Ranking keywords and 170 google search engines. It has the technique to generate and save keyword lists, export your data, keywords in question format, global SEO strategy and many more things that can help you rank in Google SERP. Its paid version starts from $99 per month.

  • SEMrush Tool

Semrush is a free tool but with limited things. It has a keyword research tool that finds keywords both for your SEO and PPC campaigns and it can also explore multinational and multilingual environments. Semrush analyzes all websites that are ranked in the top 100 of the Google SERP and then provides you the list of the keywords they have in common. It also has a keyword magic tool which uses the semrush algorithm to suggest keywords semantically related to your initial search and sort them into groups by search topic. It can also estimate how much traffic each keyword will bring to your website. Its paid version starts from $99 per month.

  • Keyword
Keyword tool keyword research

Keyword tool is the best free keyword research tool. Its free version of keyword tool generates up to 750+ long-tail keyword suggestions and it is very reliable and free; you can use it even without creating an account. It uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

  • Rank Tracker

Rank tracker is also a free keyword research tool that generates new keywords related to the niche. It also gives suggestions from Google, Bing, Yahoo, and Amazon. It also tells about popular misspellings and permutations. It also has a more feature paid version tool; the free version is absolutely enough for keyword research and it lets you use all the research tools and analyze the keywords traffic potential.

Keyword Research is an essential step in the SEO process and overall content marketing strategy. It is the best way to ensure that your website gets quality traffic. It doesn’t matter your business is small or large but you have to use keyword research if you have to be successful on Google SERP. It is a time taking process but if you follow these steps above then you can easily do keyword research and optimize your site to reach your marketing goals.

Want someone who has some experience in this field of SEO and Keyword Research then you can freely connect with Urmad Solutions now,

Call: 8130552585







There are multiple factors and metrices that a search engine like Google takes into consideration while ranking website on its result page. One of the most important metrics is Domain Authority. Domain Authority was introduced by Moz and soon it became a popular way to determine a website’s ranking. It is a score given by taking various things about the website into consideration, such as its domain name, SEO etc. But if we take this metric into isolation and starts working on it to improve its score then it will not be as beneficial as if we work on its components with an objective to improve the overall user experience of our website. So, let’s discuss “how to increase domain authority?”.

How to increase Domain Authority?

  1. Off-Page SEO:

Domain Authority takes link profile of a website seriously. It examines the quality of backlinks you are having. That means you can’t increase domain authority score by having hundreds of low-quality backlinks that can be get easily, like blog submission sites, or are paid. In fact, such low-quality backlinks will decrease your score. You have to get high quality backlinks from the websites related to your content, which are genuine and try to get such backlinks from multiple domains. Good quality backlinks will increase the overall reputation of your website and will ensure more targeted visitors.

  1. On-Page SEO:

Another thing domain authority takes into consideration is ‘how well your page and content are optimized for search engines?’. Although the quality of content is the biggest factor in on-page SEO but these things will also help you to improve your SEO.

  • Snippet title and description optimization
  • Use of proper sub-headings
  • URL structure
  • Natural use of keywords, enough number of times
  • Internal and external linking
  • Use of alt and meta tags
  1. Technical SEO:

These are mainly one time and low-level SEO tasks yet very crucial for domain authority score. You have to take care of these things from the start.

  • Register your website with search engines with tools like Google Search Console, Bing Webmaster Tools etc.
  • Migrate your website to https, which also increases the trust in visitors.
  • Create an optimized XML sitemap and submit it to Google.
  • Make sure that your robots.txt file allows search engines to crawl every webpage of your website.
  • Add schema to all your webpages to help search engines understand its content.
  • Make proper use of breadcrumbs in a defines manner.
  • Use hreflang for multilingual website.
  1. Mobile Optimization

Today most of the websites get the majority of their traffic from mobile phones. So, it’s no longer optional to have a well mobile-optimized site but mandatory. If your website is not mobile optimized, it will experience a high bounce rate and will lose the majority of its chunk of visitors or potential clients. Not only this, but it will also adversely affect your domain authority score and hence your ranking in search engine result page.

To know about the mobile-friendliness of your website, you can use Google’s Mobile-Friendliness Test, which will tell you if your website is mobile optimized or not and will give some useful suggestions also.

  1. Page Speed Optimization:

It’s one thing that affects both your ranking and user experience. A better page speed ensures a smooth user experience, which leads to more conversations. But it’s not an easy job to do, especially for someone who doesn’t have technical knowledge. Optimizing the speed of your website can require many technical changes, but some of the things you can do are.

  • Optimize the size the images on a webpage.
  • Removing unnecessary plugins.
  • Get your server performance report and it’s not up to the mark, switch to a more powerful server.
  • Use the latest version of WordPress.
  • Instead of uploading videos, use streaming services such as YouTube.
  • Use a caching plugin.
  • If you have big CSS files and images, use CDN.
  1. Domain Name

Pick a good domain name that is easy to remember and is related to your business. An easy to remember domain name will make it easier for visitors to return to your site and increases the chances of conversion. A domain name which is related to the content uploaded on the website increases your domain authority score.

That was all about on ‘how to increase domain authority?’. Now, it’s time for you to try on these things and see the score of your website increasing. And to ensure continuous growth you have to keep on improving on all these factors and don’t forget to keep an eye on your competitor’s score because at the end of the day it’s them with whom you will be competing for a spot in search engine result page. But we know that sometimes all these things can be a little overwhelming and you may need the help of an expert in dealing with all this. That’s why Urmad Solutions is always here to help you out so that you can focus on your business instead of studying ‘how to increase domain authority?’ from time to time because this is an ever-changing thing.

Call: 8130552585







YouTube, which was once a simple social video sharing platform. But now it has emerged as a competitive marketplace for content creators and businesses to showcase their work. This change has made YouTube the second biggest search engine in general and the largest for video searches. Which makes it more important to know ‘What is YouTube SEO and how to do it’.

So, the first thought that comes to mind is to leverage this for the growth of business, but it’s not that easy. With constantly increasing search volume on YouTube, video uploads are also increasing, making it more difficult to deliver your video to the right audience.

But this problem can be overcome with right optimization of your video, making YouTube algorithm to choose your video over the others. With these SEO tips you can tell YouTube algorithm, what your video is about and algorithm will do the rest.

  1. Keyword Research:

This is the first step in any SEO process. First, you have to ascertain on what keywords you want your video to rank. For this you have to prepare list of potential keywords. This list can be prepared through following means.

  • Brainstorming: In this you have to think yourself that what keywords will audience search for getting to your video. Through this you will get plenty of good keywords.
  • YouTube suggestion: Just enter a word related to your video and YouTube will show you recommended long tail keywords related to that word. These are high volume keywords, so if any one matches your need, put that in your list.
  • Popular videos: Look for the keywords used in the popular videos in your niche, as these keywords have probably worked for that video, so they have high chances of success for your video as well.
  • Current traffic source: YouTube analytics shows the current source of traffic for your videos, you can take ideas from here as well, as these are the keywords that have worked for you in the past.
  1. Keyword List Analysis:

Once you have prepared the list of potential keywords, it’s time to analyze one by one. For this you can use any Keyword research tool such as UberSuggest. You have to find out search volume and SEO difficulty for every keyword in the list. This will help you to come out with the best keywords from your list, as you have to choose only those keywords which have high search volume and low SEO difficulty, preferably lower than 30.

  1. Keyword Stuffing:

This is the most important part of YouTube SEO. In this you have to put your finalized keywords in the video text. YouTube algorithm can only read the text, so it’s important to tell it about your video through text only. For this you have to make sure that the finalized keyword is present in the title of your video and appears at least 2-3 time in the description. But you do not have to make your title or description look like that they are just there for the keywords. Make them look natural, for this you should make your title at least 5 words long and description around 250 words long.

Apart from this you can also put your keywords in video tag, here you can write every keyword from your list and the other related tags, whichever goes with your video.

  1. Video Content:

On YouTube content is the king, for long tern success you can not just rely on keywords. YouTube ranks your video on many factors and one of them is video engagement. In which it takes every thing into consideration, ranging from watch time to like, subscribe, share and number of comments on your video. Which you can only achieve when audience relates with your content and leaves a positive feedback. Apart from all this YouTube also analyses, how many people click on your video after seeing it in their search result. For all this you can work on following things.

  • Quality Content: Your content should add some value to the lives of your audience, means after watching your video, audience should think of their time as well utilized.
  • CTA at End: At the end of the video there should be some call to action (CTA), which will promote watcher to like, subscribe, comment and share your video.
  • Catchy Thumbnail: To ensure that people click on your video after seeing it in their search result, you will be needing an eye catchy thumbnail for your video to grab the attention and increase the click through rate for your video.
  1. Channel Optimization:

Not only videos, you have to optimize your channel as well for better results. An optimized channel increases the trust in your audience and sends good signals to YouTube algorithm. For this, take following steps.

  • A professional Profile Pic.
  • A suitable cover photo that reflects what your channel is about.
  • Informative and descriptive about section.
  • A well planned and updated playlist.

That was all about ‘what is YouTube SEO and how to do it’. Today YouTube is no longer only for stars and creators, any business can get into the action too. You just need a vision for your channel that will benefit your business and these optimization tips. YouTube has the potential to make your business reach a whole new set of unexplored customers. You just need someone with experience in this field and knows “what is YouTube SEO and how to do it” to help you to tap this opportunity. And we will be glad in helping you out in this, connect with Urmad Solutions, now.

Call: 8130552585