There are multiple factors and metrices that a search engine like Google takes into consideration while ranking website on its result page. One of the most important metrics is Domain Authority. Domain Authority was introduced by Moz and soon it became a popular way to determine a website’s ranking. It is a score given by taking various things about the website into consideration, such as its domain name, SEO etc. But if we take this metric into isolation and starts working on it to improve its score then it will not be as beneficial as if we work on its components with an objective to improve the overall user experience of our website. So, let’s discuss “how to increase domain authority?”.
How to increase Domain Authority?
- Off-Page SEO:
Domain Authority takes link profile of a website seriously. It examines the quality of backlinks you are having. That means you can’t increase domain authority score by having hundreds of low-quality backlinks that can be get easily, like blog submission sites, or are paid. In fact, such low-quality backlinks will decrease your score. You have to get high quality backlinks from the websites related to your content, which are genuine and try to get such backlinks from multiple domains. Good quality backlinks will increase the overall reputation of your website and will ensure more targeted visitors.
- On-Page SEO:
Another thing domain authority takes into consideration is ‘how well your page and content are optimized for search engines?’. Although the quality of content is the biggest factor in on-page SEO but these things will also help you to improve your SEO.
- Snippet title and description optimization
- Use of proper sub-headings
- URL structure
- Natural use of keywords, enough number of times
- Internal and external linking
- Use of alt and meta tags
- Technical SEO:
These are mainly one time and low-level SEO tasks yet very crucial for domain authority score. You have to take care of these things from the start.
- Register your website with search engines with tools like Google Search Console, Bing Webmaster Tools etc.
- Migrate your website to https, which also increases the trust in visitors.
- Create an optimized XML sitemap and submit it to Google.
- Make sure that your robots.txt file allows search engines to crawl every webpage of your website.
- Add schema to all your webpages to help search engines understand its content.
- Make proper use of breadcrumbs in a defines manner.
- Use hreflang for multilingual website.
- Mobile Optimization
Today most of the websites get the majority of their traffic from mobile phones. So, it’s no longer optional to have a well mobile-optimized site but mandatory. If your website is not mobile optimized, it will experience a high bounce rate and will lose the majority of its chunk of visitors or potential clients. Not only this, but it will also adversely affect your domain authority score and hence your ranking in search engine result page.
To know about the mobile-friendliness of your website, you can use Google’s Mobile-Friendliness Test, which will tell you if your website is mobile optimized or not and will give some useful suggestions also.
- Page Speed Optimization:
It’s one thing that affects both your ranking and user experience. A better page speed ensures a smooth user experience, which leads to more conversations. But it’s not an easy job to do, especially for someone who doesn’t have technical knowledge. Optimizing the speed of your website can require many technical changes, but some of the things you can do are.
- Optimize the size the images on a webpage.
- Removing unnecessary plugins.
- Get your server performance report and it’s not up to the mark, switch to a more powerful server.
- Use the latest version of WordPress.
- Instead of uploading videos, use streaming services such as YouTube.
- Use a caching plugin.
- If you have big CSS files and images, use CDN.
- Domain Name
Pick a good domain name that is easy to remember and is related to your business. An easy to remember domain name will make it easier for visitors to return to your site and increases the chances of conversion. A domain name which is related to the content uploaded on the website increases your domain authority score.
That was all about on ‘how to increase domain authority?’. Now, it’s time for you to try on these things and see the score of your website increasing. And to ensure continuous growth you have to keep on improving on all these factors and don’t forget to keep an eye on your competitor’s score because at the end of the day it’s them with whom you will be competing for a spot in search engine result page. But we know that sometimes all these things can be a little overwhelming and you may need the help of an expert in dealing with all this. That’s why Urmad Solutions is always here to help you out so that you can focus on your business instead of studying ‘how to increase domain authority?’ from time to time because this is an ever-changing thing.
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