In this article, we are going to tell you, How to grow business with social media and keep serving your customers during COVID-19 outbreak.
As a result of COVID-19, almost every country has been in a state of lockdown and as a protective measure people are maintaining social distance and are staying at their homes, while it is good for public health but bad for businesses. Many business owners are worried that the impact of COVID-19 will be deeper and long-lasting and how it will affect their business in the coming days. As a result, business owners and industry leaders are looking up ways to keep their customers during the COVID-19 lockdown. Here are some ways to keep your customers and clients engaged with the help of social media, so that you can understand ‘how to grow business’ after corornavirus crisis.
Communication with Customers
The foremost and the most important thing is to communicate with your customers what are they doing at home quarantine or tell them if you are closing the store, changed the timings or what steps you are taking to keep your work environment clean and safe. Make a way to stay connected with customers, direct orders to your e-commerce store, use social media and your website to take orders.
Brand Awareness & Engagement
During this COVID-19 outbreak 90% of people are staying at home so take benefit from this situation and keep posting and create ads to target more and more people and making them know what your brand is and making a way to convert them as your customers. You can also retarget those people who are already your customers to make them regular customers. People staying at home still need to shop for things so you have to consistently retarget people so that they bought things from your shop only. Engagement is another factor you have to consider because if you are posting things that didn’t interest your customer then your engagement rate decreases. Posting engaging content increases your engagement rate and also help in growing your business through social media.
How to grow business with Social Media?
- Clothing Industry
The clothing industry during the COVID-19 outbreak can benefit most because as the people are staying at home so they are using mobile and TV more in comparison to normal days.
So, if you are in a clothing business then you can do brand awareness by promoting your brand on social media and post engaging content and run ads so that people can get converted and more likely to click your ads and purchase something from your online shop.
Engagement means more and more people view your content and react on it by likes, comments, and shares on social media. You can also give discounts and offer to get more conversion. You can also tell customers about the logistics and delivery process and the measures you are taking to help prevent spreading COVID-19 during your delivery process
- Gyms and Fitness Centers
Gyms and fitness centers are closed due to coronavirus outbreak and so is the public had been cut from fitness. So if you have owned a gym or fitness center then you don’t have to step back and wait for the situation to be better, you have to run your business consistently and by improving your social media by engaging and promotional content so that it can benefit you after the lockdown period.
You have to create post and run ads that can generate leads for you in the coming period. From now onwards make bookings for people for joining the gym after lockdown period. You can give offers and discounts to people at your advantage so that people can take an interest in your membership. Tell people more about the facilities and cleanliness regarding COVID-19.
- Tutors, Personal trainers, and Therapists
As most of the people are quarantined at home so you have to make sure that you have to make some way to stay connected to your people. If you are a tutor, personal trainer or therapist then you can use social media more efficiently by making video content for people regarding trainings and therapy. You can also stream or video chat your services so that you can interact well with your customers and your customers also get updated with your services.
- Health Industry or E-commerce
Health industry can benefit the most in the COVID-19 outbreak because if you have to recover or protect yourself from the coronavirus then you have to take proper health services and health-related items. Like, there has been an increasing demand for sanitizers and masks during this COVID-19 outbreak and almost 80% of the people are buying these items.
So, if you are a health expert or you have a medicine store then you can sell health items at a discount online by engaging people on social media so that more and more people can get benefit from that. One important thing you have to make sure that you are selling those items at MRP or you can give a slight discount but you cannot give those items at a higher rate as it is not right for the people in emergency.
Likely if you have an e-commerce store that has daily use items can also grow because people still have to buy things of daily use and you can also give them discount on some items and promoting and selling your items through social media channels by giving links and referrals.
● YouTubers & Gaming platforms
If you are a YouTuber then this is the right time you have to upload your content because people staying home are more likely to surf youtube more consistently than normal days. So, it is a great chance to increase your views and engagement rate on youtube. YouTube channels like spoof, comedy, music, and health are more likely to perform better in the lockdown period and can take more benefit from it.
Gaming platforms has seen an immense increase in the market and most of the visitors on the platform are children’s of young age on platforms like gaming apps, online gaming websites because as the schools are closed because of the outbreak and the children’s are staying at the home so they are spending most of the time playing games. So, if you make games or you have an online game store then you can get benefit from it you can make video content and promote on social media by running ads or posting engaging content.
As of now no solution has been found to fight coronavirus and because of this many businesses have suffered a Great loss the share market is also running low. So as till the present condition didn’t get normal you can follow the “How to grow your business” tips given above to keep serving your custome and help your business grow in difficult situations.
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