Are you running a salon or wanting to start one? Are you from one of them who are tired of trying everything to make your salon popular? Here are the 21 marketing ideas for salon.

Setting up a salon can be a costly investment and if it doesn’t stimulate business then you might end up closing it. But don’t worry we have listed the best marketing  ideas for salon and you. You can implement either all of them or the ones that suits your budget. 

• Choose the most approachable location

When you are trying to set up a salon, finding the right location is the first and foremost thing to keep in mind. Choose a location which is nearby to residential areas or is in between residential area so that it is easy for them to reach your salon. Moreover, this ensures constant visibility of your salon.

• Sponsor Fashion Show

Local fashion shows are a thing of today. They happen at malls, big restaurants and other places. Tie up with persons who conduct these and offer them sponsorship. This will make the reach of salon in large numbers within one single day.

• Offer discounts on birthdays or Anniversaries

When any customer visits your salon, ask them to fill a form where they mention their birthdays and other details about them. Keep a track of their respective birthdays and anniversaries, and shoot them a message a few days before their birthdays giving them details about discount offers for their birthday. This is a classic marketing idea for your salon as it makes your customer feel connected to your salon.

• Discount for Referrals

Ask your customers to refer your salon in their circle and avail discount based on the number of customers they bring in.

• Issue Loyalty Cards

Loyalty Cards were designed as a amazing marketing strategy to hold on customers by giving them loyalty points on their every visit or purchase. The loyalty points attracts customers and every time when they think of salon, yours is the first that pops in their mind.

• Build Long Lasting Relationship with Clients

Make your customers your friend. Give them beauty advise for free whenever they visit your salon. Build a relationship which makes your customer to a “lifetime visitant”.

• Use the best Quality products

There are a lot of salon in the market which use degraded, cheap products to control their cost. But these kind of products might end up make you loose all your customers and can also finish your business all at once.

• Leverage Conventional Marketing

Conventional market has the capability to generate business in vast numbers. Either it be posting add on newspapers, or asking journalists to write about your salon in magazines, all of them targets the audience who are not familiar with technology. This in turn works as an alternative to the online ad campaign and drives vast business from the large audience who are non tech-savvy.

• Create a corner at salon with the pictures of your best done clients

A proof of your previous business is the best gift that you can show to your new customers. Likewise, create a wall in your salon which showcases the best looks that you have created so that they can have a idea of the level of service or makeovers that you give. Show them the pictures which will make them feel excited about visiting this salon.

• Approach your customers through email

Make sure that you know the emails of your customers. Keep a record of it as it is the best way to send them details about your currents offers, your new developments and everything.

• Online Booking

Online booking is what drives todays young generation. They want everything served to them effortlessly. Create a online portal where your clients can book online. The portal can show your busy hours, your free hours, holidays and availability of the salon expert respective so that clients can plan accordingly.

• Google My Business List

Create a Google My Business List  which is an easy and free of cost tool. It ensures your online presence and helps customers who are trying to find relevant places like salons, restaurants, etc.

• Social Media Ad Campaign

Social Media Ads is the advertisement future of today. They have proven to increase leads as an average human today who uses social media is reported to have logged into his account an average of 6 times per day. When ads run on their pages they click on it and if they find something of their relevancy, they don’t mind opting it. Target a particular audience which you think will be benefitted by your ad and get in more business.

• Collaborate with Influencers

Influencer Marketing is a major thing today. Ask influencers to visit your salon and offer them with free makeovers or spa services. Capture all the moments of them spending and enjoying in your salon and post that on web. For a more creative idea you can name one of your facials services or hair cutting with their name. This will drive in large customers to your salon.

• Create an App

An app is a easy provision for the people of today. Build an app for your customers giving them all your details from your services, their cost and the customer testimonials. Give them the provision to book their appointment through app. Come with discount offers for downloading your app and booking appointment from their.

• Festivals Discounts

Festival discounts are there since time immemorial and the fact that they have proven to be the most effective strategy since ages. From Diwali bonanza to Christmas sale, each one of them attracts clientele and drives in large business during that time. Offer a free service with one that they are paying for or combine services and offer them at less price.

• Giveaway months

Giveaway is new in vogue and a fantastic marketing strategy to make your salon popular. Yearly once or twice, like on new years, announce free giveaways of your makeup and skincare products to people who follow you on your Instagram or Facebook pages. This is the one of the most follow marketing ideas for salon industry.

• Start a blog

If you are the owner of the salon, then write blogs on your name on topics like makeup, skincare, haircare, etc. Make yourself the focal point from where people will want to get tips on topics like these. Focus on keywords and try to make the best use of blog.

• Benefit from Seo

Leverage SEO for making your page rank higher in Google. The higher the rank of your page, the more the visibility of your page. Thus, more the number of visitors to your page.  

• Invest in SMS Messaging

SMS is an incredible way to let your customers know about the deals and discounts you are offering them. It is also a good way to retain your existing customers by sending them regular updates of your offers. And if they are impressed with your service, they won’t hesitate to come back again to your salon. This is just one of those marketing ideas for salon which cost less and are very effective.

• Make creative content

Make creative content for your website, social media and app. Creative content should include video testimonials of your customers, the make over you give to them or photos of theirs. This will attract large audience for your salon.

All these marketing strategies will help increase your visibility and generate in large business. But only your type of service can ensure continuous visit of customers.