Best Marketing Ideas for your Restaurant

Marketing ideas can be hard to find and implement for your business? In the era of new cafes or restaurants opening almost daily, bringing new diners to your café or restaurant might be a tough job. So, we have curated a list of proven marketing ideas which drive in customers instantly.

• Add your restaurant to Google My Business list

List your restaurant in Google My Business which makes your restaurant appear in searches for food or nearby restaurants. It is free of cost and you can track website traffic and audience. Avail your free listing now.

 

• Make a website defining your business

Every diner looks up to the restaurant online before visiting. The restaurants must keep it a point to create a website which mentions the NAP(Name, Place, Address), shows the pictures of the restaurant and also makes the diners view the menu. This also ensures high ranking of your website.

• Use social Media to create your presence

Make the best use of social media to create your presence among people . Let them know about your services, your food and everything about you. Post high resolution photos and video content on social media. Build their interest through social media.

• Post photos that will make people drool

Hire professional photographers and editors to capture pictures of decorated and garnished dishes so as to attract customers.

• Partner with food apps

Partner with food apps to appear on their restaurant lists so that you don’t miss any potential customers. This also ensures your presence over the food business.

• Advertise on social media

Use social media to target potential customers through advertisements run through social media like Facebook and Instagram.

• Reach your diners via SMS

Reach out to diners through text messages or SMS updating them about your current offers or coupon codes which will drive customer back to your restaurant.

• Invite influencers to your restaurant

Host a dinner party inviting  the influencers and treat them with free meals and drinks. Treat them well and make content based on it which can be used time to time for posting on social media and bring in customers.

• Discount for review

Ask your customers to write a review for you in return for a discount in future bills. This will create reviews for your restaurant which can be read on your website by different people and also make existing customers come back for discount.

• Use Delivery services

Use any type of delivery services available in your area of business like Zomato and Swiggy which makes  delivering of food  easy and makes your business grow and thus a raise in profit. Moreover, you get to be listed in their websites or apps.

• Organize fests in your restaurant

Organize fests in your restaurant to attract customers. One such fest can be a beer fest where you can give them complementary beers or beers at less prices for the dishes they order. Such fests not only drives large number of customers in a short span of time but also gives you an opportunity to retain them by your way of service.

• Reward your loyal customers

Reward your loyal customers with monthly gift cards or other discount offers to retain them. You can make them influencers as well by asking them to post pictures of their with the food and offer them discount.

• Use local advertising options

Use local advertising options like newspaper ads or pamphlets to ensure familiarity of your business in the target area.

• Stress to Impress

Stress extensively on service to impress your customers. Give each one of them the VIP treatment so that they come back again to feel that type of treatment. Give them an ambience which they cherish forever and never makes them to think twice before visiting again.

What to do next?

Go and implement these ideas or find new ideas to make your business grow because marketing is the key opportunity of any business to expand and grow in numbers. Good marketing strategies can make your business expand in one single day while douche-y strategies might make you land with none. So before implementing any marketing strategy proper research regarding the same should be done.

Last but not the least:

“A Person who stops marketing to save money….is the person who stops clock to save time”