Several Types of Facebook Ads are there. The Facebook Ads are the new age ad campaigns. From TV, radio newspapers to digital platforms. Internet has taken the world by swoop. And what’s new is that it combined with social media has taken the Advertisement world by a storm. Initially e-commerce companies started using digital advertisements. But after seeing their huge success rates, companies started to turn digital.
Business owners are turning towards social networking sites to promote their business, but one of the most powerful and best ways to promote your brand name is through Facebook.
- Facebook is a platform through which you can share your business name, address, contact details and can also describe your product or services in detail. So that your customer or audience can easily contact you from Facebook.
- You can also upload pictures and videos to attract customers.
- You can chat with your customers through messages this will help in building long term relationship with customers because customers feel more comfortable if they are able to chat with a brand and get personalized details.
- Customers can also post questions and queries on your Facebook wall and you can revert to them which will give your audience a personalized attention.
How to increase your brand name through Facebook:
- Chat with your customers
What you can do is chat with your customers and solve their queries and provide them with customized products. You can pitch them about your products by chatting them about the category of products they are looking for. You can even suggest them about other alternative products which they had been using earlier and did not like. This will build in interest in your audience and they might even come back the next time when they are searching for the same product.
2. Influence them to buy your product
Discounts, give- away, rebates, quantity gifts attracts customers to purchase your product, so this is the best way to influence. Another way to influence your audience is to give them a personalized touch by adding a individual touch to your products and services. You content and social media marketing strategies must include how it will benefit the audience.
3. Know your target audience:
Your audience are the people who follow you on Facebook. Your first and foremost task is to retention them and give them updation about your recent developments, new product launches and also all the discounts, giveaways and contests that you are conducting. To increase your audience base, the next step will be able to run ads and build interest in others by giving them best curated content. There are several types of facebook ads which one can use to promote their business.
Types of Facebook Ads:
- Facebook photo ads:
Images helps the potential buyers visualize the product or service being offered. Photo ads is the simplest way to get started with Facebook advertising. These types of Facebook ads are easy for people to view and can catch the eye of a large number of audience.
There is an old Chinese proverb “a picture is worth ten thousand words”.
You should try to use little or no image that because images with less than 20% text perform better.
Facebook image Ad specs:
- Minimum image width in pixels: 600
- Minimum image length in pixels: 600
If you want to add more than one image than you can go with advertisements mentioned below.
These ads can be used across the most placements on Facebook, making them especially ideal for accomplishing brand awareness, engagement, reach, and even store visit goals.
- Facebook slideshow Ads:
Slideshow Ads are short videos made with images and video clips.
These kind of video have less bandwidth so that the people with poor connection also be able to access them. If you want you can choose wide variety of images from Google or you can use your images.
These type of ads acts a narration of of stories related to products.These ads are easy to create, and also play well at any internet connection.
- Facebook Video Ads:
Video is a versatile because it gives a real life picturization of what is going on.
Why Facebook video Ads are beneficial?
The answer to above question is that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text.
Facebook video ad specs:
- Facebook recommends: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
- Video file size: 4GB max
- Video length minimum: 1 second
- Video length maximum: 240 minutes
- Facebook carousel Ads:
These kind of Ads has capacity to showcase several items in a single ad unit which is convenient for marketer to promote different products or services.
Carousel Ads can appear in the mobile desktop news feed on Facebook and Instagram.
Facebook carousel Ads specs:
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video maximum file length: upto 240 minutes
- Image maximum file size: 30 MB
If you want to showcase a range of products or tell a story in parts, the carousel ad format may be the best fit. In this format, you can upload between two and 10 images or videos that users can swipe through.
- Facebook instant experiences:
These Ads were previously called Facebook canvas.
These ads are for mobile only. They focus full attention of the audience.
Custom instant experiences can be created in Ads manager, creative Hub or from your page.
The more product diverse your set is, the better the chances are you’ll catch someone’s attention.
- Collection Ads:
These Ads, which are offered only for mobile devices, which allows you to showcase one or more products that customers can click to buy. The advertisements can use multiple images. This type of ads is both interactive and immersive. The ad acts as a mini store front with all the articles visible with its application.
These ads are product-focused, visually compelling and mobile friendly.
- Facebook messenger Ads:
These ads are a relatively new ad feature that allow users who see your ads to initiate a text conversation with your business with the click of a button.
Facebook first announced their new messenger ads back in November of 2016, calling them “an unprecedented opportunity to use amazing targeting capabilities and reach of the facebook news feed.”
There are 3 types of messenger ads:
- Destination Ads
- Sponsored Messages
- Home Section Ads
The Facebook Messenger specifically targets audience and send creative messages directly to user’s.
