If you are searching for SEO strategies and want to know everything about SEO, then you are at the right place. SEO stands for Search Engine Optimization. It is the practice by which we rank websites on the top positions of search engines.  If you are able to rank your website on the first page of Google, then you might already be welcoming a lot of business. There is a famous saying that “The best place to hide a dead body is the 2^nd page of Google, because no one goes there”. This quote itself lets you know how the ranking of your website on the search engine affects the welcoming of customers via Google and other search engines like Bing. There are other ways like PPC or Pay-per-click which can help you appear on the top of the search result but those are paid and not organic.

3.5 billion searches are made every day on Google. That big number is a great indication of the fact that people are definitely searching for topics related to services that your business offers.

Now that we know how important it is to rank your web page on the first page of Google, let’s see how to do it.

1. Right Domain Name

Choose the right domain name for your website. Com had been used since ages but the fact there are over 1200 new domain extensions present today like. tech, store and etc. You can choose the one relevant to your type of business. A short, crisp and, clean web address provides information, relevance, credibility, and encourages people to click on it. The more clicks, the better your SEO ranking.

2. Creating an SEO-friendly website

An SEO-friendly website is the first and foremost segment of SEO which one should focus on. An SEO friendly site means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. The better is the site structure, more is the chance of ranking on the first position.

3. Understanding User Intent

Understanding user intent becomes very important for SEO. The fact that if your user will find your website relevant, so will Google. Thus, keeping in mind the intent of the user while building a website is necessary for ranking. Your user intent must be to give out information your audience wants to see in your website which includes information about your business when it was established, what is its major focus, the type of services you provide and your clientele.

4. Right Keywords Insertion

Keywords or Key phrases are the most integral part of SEO. You might not follow each of the work that undergoes in SEO,  but keywords insertion is the one that you might never want to ignore. Keyword or key-phrases are simple words or phrases that a user types to search for something on the search engine. For instance, you might be a lipstick manufacturer and would have ranked on Google for the keyword “lipstick” and if the user tends to search for the same keyword “lipstick” he/she might end up opening your website and chances are they might even buy one from you. Keywords are prime factors for one’s search engine ranking and if you can predict the user intent, then bang on, be ready to welcome large number of business. Right Keywords Insertion is one of the most important SEO strategies to follow.

Though the subject of where all to insert the keyword is a whole lot of debatable but there are fixed locations, where it becomes a must to insert the keyword and these are:

• SEO Title
• URL of the page
• At the beginning/the first paragraph of the content
• Meta description
• Slug

Also, it becomes of utmost importance to not use the same keywords for different pages, as it might confuse the search engine and might also cause trouble in their ranking.

5. Speed of Website

Though this is a factor that most of you might not know but the speed of a website is an actual factor affecting the ranking of your page. This factor solely depends on the fact that if your website takes a lot of time to load, then the user might not take interest in your website and without spending any further time on your website, he will close it. This, in turn, increases the bounce rate of your website. Thus affecting your overall ranking.

6. Blogging

Blogs are a great way to keep your website fresh and current. If you are regularly publishing blogs on your website that are related to your services or products, and also if the content in it is catchy and relevant to the audience then it might help your website to rank. A blog is a way of knowing whether the website is every now and then being updated or not. If you come across a website that has not published any blog recently, then it gives the impression that your website is not up to date. Also, Blogging is a great way to keep people hooked to your website for a longer time.

Blogging is also a good way of using long-tail keywords which is very important for SEO strategy.

Also, if your blog is outstanding and is relevant, then you might even get an external link to your website.

7. Internal Linking

So much of SEO is about internal linking. Internal Linking ensures the navigation of users between pages. A user might find your content good and would not mind spending time to navigate to other pages. And internal linking ensures easy navigation and also helps people know about the most relevant content on the website.

Also, internal linking stands helpful when you rank on the first position of Google. Up to 6 pages can be shown on your featured snippet which is chosen only by Google. Google chooses them depending on their relevancy. This relevancy is directly linked to the number of interlinking connected to one single page. The more is the number of internal linking to a web page, the higher is its relevancy.  Blogs are a great way to insert internal-linking.

8. Backlinks or Off-Page SEO:

A backlink is a link one website gets from another website. Backlinks are a way of letting the search engine know that your website is relevant and is authentic. Also, it is a way of letting the search engine know that your web content is informative as well as significant for the audience. Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Thus backlinking becomes one of the most important parts of SEO Strategies.

Let us look at the ways to get Backlinks:

• Article Submission / Guest Blogging – This is great way to earn a backlink. Guest blogging or article submission is a way of blogging on other popular sites that are relevant to your field. Guest Blogging also helps you to increase our audience base.
• Backlinks through Image submission – There are websites that offer image submission, where you can embed the link of your website.
• Contact other websites – Contact quality and top-ranking websites to mention about you on their website. If they find your website relevant they might give you a backlink.
• Directory Submission – There is a category of websites that acts as a directory. Find websites like these and mention your website there, getting a backlink in return.

Now that you know to master SEO Strategies, start implementing them on your website. The list of SEO Strategies just doesn’t end here. If you know other SEO Strategies part from this then do let us know below in+ the comment section.